Blog Post

Benefits of Working with Morgan Property Management in Jacksonville

July 20, 2016
Morgan Property Management is a family-owned business serving property owners and tenants in Jacksonville, Florida. Our focus is on providing quality property management services with a win-win situation for all concerned. We know that clean, well-maintained properties lead to happy tenants. And happy tenants pay their rent on time, take care of the property and lead to landlord success. When you have low turnover, you’ll get a greater return on your investment.

Jacksonville Property Management Services
We provide full service property management to Jacksonville investors and rental property owners. Our services are designed to keep our interests aligned with your interests. Our fees are based on the efficiency with which we collect rent, and our ability to protect your property.

Online Efficiency and Transparent Accounting
We strive to demonstrate transparency in all our activities. We work for you, the property owner. Our team has all the necessary tools and supports to build a positive relationship. With our property management system, owners can view statements and accounts online at any time. Transactions like invoices, work orders, and rental income are visible. We provide detailed financial reports each month, including profit and loss statements. At the end of the year, you’ll get an easy to read report that you can use for tax purposes.

Jacksonville Property Management Experience
Morgan Property Management brings 45 years of combined experience to your investments. We are committed to continuing education in order to stay current with the laws, trends, market conditions, and the shifting regional economy. Communication with tenants and owners is a priority. We answer our phones and respond promptly to emails.

Investment in Technology
Morgan Property Management has invested in comprehensive software which provides streamlined systems, freeing our time to provide hands-on management for your properties. This software provides a professional mobile-friendly website, online applications, payment and service requests, direct deposits, access to reports, online screening and document signing.

We are dedicated to caring for your investment as if it was our own. We provide timely and efficient services with minimal costs to owners. Our in-house maintenance personnel become knowledgeable about your property and your tenants. It’s a valuable and professional service we provide, but if we cannot fix the problem, we have great relationships with outside vendors and contractors.


These are just a few of the benefits you can expect from working with us. If you have any questions or you’d like to hear more, please contact us at Morgan Property Management.

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May 22, 2020
We want to bring some good news about the rental market in Jacksonville FL to help offset all the pessimistic national news coverage. Based on our property management results over the past few months, the rental market has been hit less than expected. Overall May rent collections were better than expected, back to our normal 3% to 5% increase due to new properties. However, there was a small drop in March and April with a 1% to 2% reduction in rent collected.
August 30, 2016
Every rental property owner’s goal is to maximize the return on investment. Rental prices are an integral part of this overall strategy. A realistic and unbiased approach to figuring out the market rental rates is necessary to this endeavor. In fact, if you can identify the correct rental rates for your property, it can help you lower your vacancy rates. Conducting a Market Analysis The best way to determine rental rates in an unbiased fashion is to do a market analysis. This tool takes into account several factors. Geography is important, because you want to compare properties that are near to your own property. You also have to take a look at the size of your home, the condition, the age, and the availability of similar properties in your area. Calculating Rental Value The process of determining a market rental analysis is straightforward. You identify similar properties in your immediate area that have rented recently or are still available. Once you identify those homes, calculate the dollar per square foot that they rent for. You also want to take into account the number of days that the home has been on the market. That will help you spot some outliers. Properties that are on the market longer than others often have a problem. Either the condition is not great, or the home is overpriced. Identifying Market Trends It’s also important to identify market trends. A good way to determine whether your local market is in an upswing or a downswing is by looking at the average dollar per square foot. If it’s higher in unrented properties than in previously rented properties, you know you’re in a strong rental market. Once you determine all these things, you can calculate the average dollars per square foot for your own property. Remember that the active properties are your direct competition. You also have to identify any amenities or problems that would require you to increase or decrease the suggested average dollars per square foot for your rental.
August 16, 2016
Many landlords ask if they should allow pets in their rental properties. When you consider the increased pool of applicants from which you can choose, it’s a good idea to allow them as long as you have a plan in place to mitigate the increased risk of damages that comes with allowing pets. The number of homes with pets has increased from 56 percent in 2011, to 65 percent in 2015. That number continues to grow. Putting Together a Pet Policy A good example of a strong pet policy can be found from the SPCA or the Humane Society. Your policy should include a restriction on the number of pets that you’ll allow in your rental. You should also require that all pets be spayed and neutered. You don’t want to allow any breeding or puppy mills within your residence. You should also have a plan in place for pet waste and pet management like fleas and ticks. The animals and the tenants who own them must comply with all state and local laws, so be sure to run it by an attorney. Screening the Pet Be prepared to screen the pet similar to the way you’ll screen your applicant. Have your potential tenant fill out a pet application. Ask for vet records and references from prior landlords. Make sure you follow up on those references because the previous and former landlords will be able to tell you if that pet left any damage behind. Make it a policy to meet the dog. Ascertain its personality, temperament and grooming. Note the interaction between the pet and the pet owner: which one is in charge? Pet Deposits An increase in the security deposit you collect from a pet owner and the opportunity for a refund will ensure that your tenant complies with your pet policy.
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